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Free SMS Template Generator

Describe what you want to say. Get 3 ready-to-send templates with personalization and spin text so every recipient gets a unique message. No account needed.

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Why Your Texts Get Filtered

Carriers don’t share their rules. But these four patterns show up in blocked sends more than anything else. The sections below tackle each one.

1
Identical wording Every message in your send is word-for-word the same. When a carrier sees 400 copies of the exact same text leave the same number, it treats the sender as an automated broadcaster, not a person having conversations.
2
Generic openers “Hey there” or “Hi friend” sent to hundreds of people in the same hour reads as a blast, not a personal message. The opener is the first thing pattern-detection sees.
3
No personalization A message with no name, no specific detail, nothing unique to that recipient looks automated regardless of what it says. The absence of personalization is itself a signal.
4
Promotional phrasing Urgency, scarcity, money claims, email-style calls to action. These patterns were flagged by carrier filters long before you copied that template. The words didn’t get you flagged – the overall pattern did.
Fix #1: Identical Wording
Fix #2: Generic Openers

The Fix: Spin Text

If your messaging tool supports spin text, you can write multiple options for any phrase inside [[double brackets|separated|by pipes]]. Each recipient gets a different version automatically.

Your template

[[Hi|Hello|Hey there|Quick heads-up]], a new listing just came up on Oak Street. Thought you’d want to see it. [[Want to take a look?|Shall I send you the details?|Worth a quick tour?]] Reply STOP to opt out.

What three recipients receive

  • Sarah Hi, a new listing just came up on Oak Street. Thought you’d want to see it. Want to take a look? Reply STOP to opt out.
  • James Hello, a new listing just came up on Oak Street. Thought you’d want to see it. Shall I send you the details? Reply STOP to opt out.
  • Maria Hey there, a new listing just came up on Oak Street. Thought you’d want to see it. Worth a quick tour? Reply STOP to opt out.
If you’re using QuickText, spin text is supported out of the box. No extra setup needed.
Fix #3: Generic Messages

The Fix: Personalization

Most SMS tools let you insert the recipient’s name directly into your message. Instead of “Hi there”, the message reads “Hi Sarah”. You write a placeholder in the template. The tool fills in the real value before sending.

Your template

Hi {{first_name}}, a new listing just came up on {{street}}. Worth a look?

What your contacts receive

  • Sarah Hi Sarah, a new listing just came up on Oak Ave. Worth a look?
  • James Hi James, a new listing just came up on Elm Street. Worth a look?
If you’re using QuickText, it supports any placeholder you define: first name, street, property type, anything.
Fix #4: Promotional Phrasing

The Fix: Write Like a Person

Carriers don’t ban individual words. They flag patterns: urgency, scarcity, financial claims, push-style CTAs. If it could run as a TV ad, don’t put it in a text 😉 These are the ones to avoid:

  • Urgency and scarcity – “Act now”, “limited time”, “expires soon”, “only a few left”
  • Financial claims – “Save $$$”, “earn extra”, “make money”, “free money”, “no cost”
  • Email-style CTAs – “Click here”, “visit now”, “buy now”, “order today”, “shop now”
  • Credibility phrases – “Guaranteed”, “100% free”, “proven results”, “risk-free”, “no obligation”
Reads as promotional

LIMITED TIME OFFER – 20% off your first session! Act now before spots fill up!

FREE consultation available this week only. Claim your spot today!

Reads as a personal text

I have an opening this Thursday at 3pm. Want to use it for a first session?

Happy to do a short intro call before you commit. Does this week work for you?

Not sure if your message reads as promotional? Paste it into the SMS Spam Checker. It shows exactly which phrases are flagging.

5 SMS Template Rules That Improve Deliverability

Everything above, in five lines.

  1. 1
    Write like you’re texting one person Read it out loud. If it sounds like an announcement, rewrite it as a message.
  2. 2
    Use spin text for variation Not just the opener. Vary a phrase in the middle or the closing line too.
  3. 3
    Start with the name The single easiest personalization win.
  4. 4
    End with a question Replies are the strongest carrier signal there is. “Does that still work for you?” is enough.
  5. 5
    Stay under 160 characters Multi-part messages cost more and deliver less reliably. If you need to cut something, cut the last sentence first.

Common questions

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