Send WhatsApp template messages

What are WhatsApp template Messages? #

WhatsApp template messages are pre-approved message formats that businesses can use to send notifications to customers. They must be approved by WhatsApp before you can use them.

Setting up templates in Twilio #

1. Log in to your Twilio Console: Go to Twilio Console
2. Navigate to WhatsApp Templates:
   • Go to Develop → Messaging → Content Template Builder
   • Select “Create New Template”
3. Create Your Template:
   • Choose a template category (e.g., Marketing, Utility)
   • Write your message content
   • Add variables using the {{1}}, {{2}} format where you want to personalize the message
   • Submit for approval

For detailed instructions, visit Twilio’s official guide: Creating Templates with the Content Template Builder

Using the WhatsApp template sender in Twilio Blaster #

Step 1: Open the template sender form

• From the main Twilio Blaster interface, click on the “WhatsApp Templates” button
• The WhatsApp Template Sender form will open

Step 2: Enter template ID and fetch template

• Enter your Template ID in the input field
• The Template ID looks like: HX94aa222111787f3ddb69f57faa270XXX
• Click the “Fetch” button
• The system will retrieve your template information from Twilio

Step 3: Review template information

• The template body will be displayed in the preview area
• The template type will be shown (Text, Media, Location, etc.)
• If your template has variables, they will appear in the variable mapping section

Step 4: Fill in template variables

• For templates with variables, double-click on a variable to edit its value
• You can enter static text or use placeholders in the format {{PLACEHOLDER_NAME}}
• Placeholders will be replaced with data from your recipient list

Step 5: Send the template Messages

• Verify that you have recipients in your Send_Message sheet
• Click the “Send” button
• Confirm the sending operation when prompted
• The application will send the template message to all your recipients

Tips for successful template Messages #

• Keep templates simple: Clear, concise messages have higher delivery rates
• Use variables wisely: Only use variables for personalization, not for changing the entire message meaning
• Monitor delivery status: Check the status column in the Send_Message sheet after sending

For more help, refer to Twilio’s WhatsApp API documentation