Will my emails land in spam? Usually not. SheetCourier sends normal emails from your own address, one by one, with no tracking pixels and no rewritten links. When emails do land in spam, it is almost always about the address, the domain or the content.
Check these first #
- Send a test to yourself at another address (for example a Gmail and an Outlook address) and see where it lands: Send a test to yourself.
- Send to people who expect your email. When people mark your emails as spam or never open them, providers send your next emails to spam too.
- Ask a few people to move the email to their inbox or reply. That teaches their provider that your emails are wanted.
Your own domain #
If you send from your own domain (you@yourcompany.com), its SPF, DKIM and DMARC settings must allow the server you send through. Without them, Gmail and Yahoo often put emails in spam or reject them. SheetCourier checks this for sending services (Check my domain). See Use your own domain.
The email itself #
- Keep links few, and avoid link shorteners.
- Avoid ALL CAPS, many exclamation marks and words like FREE in the subject.
- Write a real subject and a few lines of text, not only a picture or a table.
- Large attachments and many attachments make emails look suspicious. A table in the email is usually better than a PDF of the same table.
- Use
[[Hi|Hello]]variations and fields so the emails are a little less alike: Personalize with fields.
When the provider refuses the email #
If the result says the provider “refused this email because its spam filter flagged it”, send to fewer people at a time and check the message for spammy words or many links. For newsletters to large lists, a sending service with your own domain is the better tool: Use a sending service for larger lists.